Set your bottom line number, a price that you absolutely will not work for under that amount, then go up from there. You’ll find that some people are willing to work for pennies but don’t worry about them. People know that you get what you pay for and if one person won’t accept your offer move on to the next. Also look around at what other people are charging and what their experience is. Don’t do more work than is agreed upon in the beginning unless you are offered more money to do it, some people want things for cheap and will pile on work, if you don’t put your foot down in the beginning you will be taken advantage of. Don’t do free work just for a good rating, this is something people will do to freelancing newbies just to get free labor. Know your worth and don’t be afraid to negotiate. Don’t go simply off of what you would pay for work, there’s a lot of people out there who are willing to pay more for quality work. Don’t let someone bully you into lowering your price. Most important, don’t underestimate your experience, if you have 10 yrs worth of experience (even if it’s not all WAH experience) you deserve more money.
You will find out that your going to have to start from the bottom and work your way up although you also don’t have to pump out material for next to nothing. Finding your bottom line and your average rate is going to take a lot of trial and error, there really isn’t a set rule when it comes to how much money to ask for.
I think I’m going to add this question to my next article idea, it’s one that I’ve personally struggled with quite a bit. I wish I could give you a “this number” answer but you kind of have to see what works for you.