Making A Worthwhile LinkedIn Profile

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For people who work from home, especially parents with young children, advancing professionally can be difficult. The primary reason is because there’s a lot of truth to the old adage, “It’s all about who you know.” And when you work at home, the circle of professional people “you know” is unlikely to be very large.

Fortunately, social media – particularly LinkedIn – can serve as your primary networking platform. The problem is that many people don’t understand LinkedIn and, therefore, create profiles that possible connections ignore. Here are a few ways to make your LinkedIn visitors respect you professionally.

Complete your profile

You have to remember that networking is all about people. If you want your LinkedIn profile to help you network, it has to clearly demonstrate that you are a real person. In order to complete your profile, you’ll need to:

  • Include a photograph. This is non-negotiable. Use something semi-professional and definitely don’t use selfies.
  • Fill in the background information. Mention a few previous jobs and where you went to school. It gives you a personal history.
  • Write a summary about what you do. I recommend being a little bit creative, but definitely write something. If you’re really intimidated by this, you can hire someone to write it for you.

A complete profile will project a positive image to your connections.

Be professional

LinkedIn is not Facebook. It’s not a place to gripe about your kids or cold coffee. It’s a place to portray yourself professionally and discover opportunities.

Your title

In the “Title” heading, you want to give yourself a professional-sounding title. If you have one already, use it. Otherwise, invent something that 1) explains what you do, and 2) emphasizes your skill set.

My title is “Web Content Writer and Consultant.” It’s brief, sounds legitimate, and implies that I have knowledge about my field.

Evidence of your work

If possible, you want to include samples of your previous projects. Remember that your profile is designed primarily for people who can either refer you work or hire you outright. Therefore, you should use the type of project that will impress such people.

Just the beginning

Your LinkedIn profile is little more than your digital handshake. It acts in place of your real-life networking interactions. After the handshake, you’ll be on your own as far as cultivating those relationships

 

Do you have any advice for improving your LinkedIn profile? Share it in the comments!

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Daniel Taylor

Daniel Taylor

Daniel is a freelance writer working out of his home in Secane, Pennsylvania. He likes eating cheesesteaks, listening to the blues, and reading great non-fiction. You can email him with questions or moral dilemmas at daniel@danieltaylorwrites.com

3 thoughts on “Making A Worthwhile LinkedIn Profile

  • July 20, 2015 at 11:50 am
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    I agree workingmama. What exactly should you put in there without making yourself too public. I have also worked at places that require a confidentiality agreement. I can list them but no description of my job can be posted. I do have a LinkedIn account but I have not updated it in a while.

  • July 14, 2015 at 2:07 pm
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    This is a big issue for me as well. Sometimes I just don’t know what I
    can put down and have it be public information. I have worked for some
    places that were all about security so the few things I can talk about I
    need to be very careful with how I word things.

  • June 19, 2015 at 12:11 pm
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    I have to admit that I’ve neglected LinkedIn tremendously. It seems so passive and random to me. It’s not as interactive as Facebook so I guess I just don’t know how it works to attract new clients.

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