Making Your LinkedIn Profile Worthy of a Second Look

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For people who work from home, especially parents with young children, advancing professionally can be difficult. The primary reason is because there’s a lot of truth to the old adage, “It’s all about who you know.” And when you work at home, the circle of professional people “you know” is unlikely to be very large.

Fortunately, social media – particularly LinkedIn – can serve as your primary networking platform. The problem is that many people don’t understand LinkedIn and, therefore, create profiles that possible connections ignore. Here are a few ways to make your LinkedIn visitors respect you professionally.

Complete your profile

You have to remember that networking is all about people. If you want your LinkedIn profile to help you network, it has to clearly demonstrate that you are a real person. In order to complete your profile, you’ll need to:

  • Include a photograph. This is non-negotiable. Use something semi-professional and definitely don’t use selfies.
  • Fill in the background information. Mention a few previous jobs and where you went to school. It gives you a personal history.
  • Write a summary about what you do. I recommend being a little bit creative, but definitely write something. If you’re really intimidated by this, you can hire someone to write it for you.

A complete profile will project a positive image to your connections.

Be professional

LinkedIn is not Facebook. It’s not a place to gripe about your kids or cold coffee. It’s a place to portray yourself professionally and discover opportunities.

Your title

In the “Title” heading, you want to give yourself a professional-sounding title. If you have one already, use it. Otherwise, invent something that 1) explains what you do, and 2) emphasizes your skill set.

My title is “Web Content Writer and Consultant.” It’s brief, sounds legitimate, and implies that I have knowledge about my field.

Evidence of your work

If possible, you want to include samples of your previous projects. Remember that your profile is designed primarily for people who can either refer you work or hire you outright. Therefore, you should use the type of project that will impress such people.

Just the beginning

Your LinkedIn profile is little more than your digital handshake. It acts in place of your real-life networking interactions. After the handshake, you’ll be on your own as far as cultivating those relationships

 

Do you have any advice for improving your LinkedIn profile? Share it in the comments!

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Daniel Taylor

Daniel Taylor

Daniel is a freelance writer working out of his home in Secane, Pennsylvania. He likes eating cheesesteaks, listening to the blues, and reading great non-fiction. You can email him with questions or moral dilemmas at daniel@danieltaylorwrites.com

5 thoughts on “Making Your LinkedIn Profile Worthy of a Second Look

  • Daniel Taylor
    January 25, 2016 at 12:15 am
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    Hey Dale,

    I’d love to hear some more details about HOW you established those connections. Do you simply reach out to strangers or have people come to you (through forum involvement or frequent posting)? I’ll return here to look through the comments again, but you can also reach me via email: daniel@danieltaylorwrites.com

  • September 15, 2015 at 6:45 am
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    I have a LinkedIn profile from when I used to have an office job; however, I have never really spent any time updating it properly. I should probably look into that.

  • September 15, 2015 at 6:36 am
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    I always keep my LinkedIn profile up to date and try to make it look professional as much as I can. In fact, I have made so many great connections using it.

  • August 22, 2015 at 11:00 am
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    I have a LikedIn profile from years ago. It’s mostly filled out. I created it to serve as a kind of online resume. I googled my name recently to see if I still appeared on the first page of google for my web design service (there was a time when I did). My name is nowhere to be found, as related to my service, however, my LikedIn profile is the third listing from the top.

    I will be updating it pronto. Many of my clients search my name to find my design service. My profile currently points to an abandoned website. Leaving money on the table.

  • July 25, 2015 at 9:22 am
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    I have a LinkedIn account, but have never done much with it. This article has made me want to go and spruce it up! I especially like the title suggestion about having it explain what you do. I have never been able to give myself a title. Thank you for all the good tips, and I look forward to seeing more comments with more ideas.

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